Workshop: Digital Marketing for Handicrafts

This workshop aimed to respond in a concrete way to the current situation where women young girls and boys in the Municipality of Lushnja don’t have necessary knowledge about digital marketing of the handicraft, with a special focus on young generation.

The young girls and boys, with a artistic inclination to deal with handicrafts, are students of the 9-year school “Liri Kazazi” in the city of Lushnja, which is included in the National Program of the Ministry of Education, #Art and Crafts. From the preliminary conversations with these young girls and boys, our project’s expert in providing digital know-how has noticed that these students have a special interest in using digital technologies as a key tool for the development of their handicraft activity. The workshop provided practical guidance and tools to gain digital skills, build strong professional identities, expand their client network, and improve their positioning in the local and broader markets.